Unless you are a local advertiser with a huge advertising budget, you should run 60 second commercials, no ifs, ands or buts about it!
This is a re-post from several years ago, and after reading it (and many other original posts that appeared on this site) the validity of the claims in this article still stand. Despite a changing world, some strategies remain effective.
I wrote this article years ago, but thought I would re-introduce it to those who haven't seen it....
Quote of the Day
Being promoted to a management position does not give you the right to become a dictator. The business world is already jam-packed with tyrants; there’s no need for fresh talent.